TALOA Hospitality · Cartagena · Medellín

Property operations built to hospitality standards.

TALOA is preparing an end-to-end operation for owners: positioning, pricing, bookings, guests, maintenance, vendors and owner reporting under one accountable operator.

Pre-launch · January 2027
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What TALOA does

Your property. One accountable operation responsible for making it work.

TALOA can run the day-to-day operation of an apartment, house or hospitality asset: commercial positioning, bookings, guest support, maintenance, vendor coordination and owner reporting. The economics are structured around the property and the level of risk each party wants to assume.

Owners outside the city

A local point for access, inspections, vendors, reporting and operating decisions.

Short-term rentals

Listing preparation, booking coordination, guest experience and maintenance between stays.

Assets needing repositioning

Operational diagnosis, prioritized improvements and a coherent proposition for the right guest.

Planned scope

One operation, five clear responsibilities.

1. Readiness

Inventory, rules, access, photography, standards, initial maintenance and risk register.

2. Commercial

Positioning, channels, calendar, pricing and demand tracking without occupancy promises.

3. Guests

Messaging, arrival, in-stay support and recovery when something goes wrong.

4. Property Care

Issue classification, technicians, scope approval, evidence and documented closeout.

5. Owner reporting

Revenue, expenses, incidents, maintenance and next decisions in a readable format.

Structures

Five Ways to Partner

TALOA first reviews the asset's commercial, legal and operating viability; only then do we define with the owner which structure best fits the property, objectives and risk appetite.

S. 1 · Fixed rent — master leaseTALOA leases the unit for a contractually agreed fixed rent and operates the stay.This structure is considered only after reviewing the property, building rules, commercial potential and operating costs. The rent and obligations are contractual; this does not guarantee market occupancy or investment returns.

S. 2 · Revenue shareYou retain ownership; TALOA runs the operation; revenue is distributed under an agreed formula.Responsibilities, included costs, calculation basis and distribution mechanics are defined before activation. The structure is designed to align the owner and TALOA around actual operating performance.

S. 3 · Hybrid — guarantee + upsideA fixed contractual base plus a variable component linked to performance.This is evaluated only where the asset supports the structure after underwriting. “Guarantee” refers to the contractual base agreed by the parties, not a promise of occupancy, appreciation or market returns.

S. 4 · ManagementYou retain ownership and operating income; TALOA runs the property for an agreed management fee or commission.TALOA can coordinate positioning, channels, pricing, bookings, guests, Property Care, vendors and owner reporting, with responsibilities and boundaries defined contractually.

S. 5 · Investor partnershipFor capital partners: sourcing, structuring and operating Colombian hospitality assets.This may include opportunity review, paths to acquisition, asset preparation and operations. Each investment requires its own thesis, underwriting, legal documentation and economics.

Availability of each model depends on the property, regulation, operating economics and due diligence. TALOA does not guarantee income, occupancy, appreciation or investment returns.

How it is built

Understand the property first. Propose the model second.

Owner conversation

Objectives, restrictions, current state, personal use and risk expectations.

Asset and operations review

Location, building, access, maintenance, guest proposition and regulatory fit.

Plan and economics

Responsibilities, budget, remuneration, indicators and exit conditions.

Controlled activation

Standards, vendors, content, calendar, tests and first guests under supervision.

TALOA Property Intelligence

Information to assess a property before operating it.

Regulation, due diligence, operations, maintenance and risk — separate from the culture and lifestyle editorial in TALOA Experiences.

Legal · MedellínMedellín short-term-rental rules 2026RNT, condo rules, land use, TRA, SIRE and controls.Due diligence · CartagenaBefore buying a Cartagena AirbnbCondo rules, coastal climate, AC, corrosion and operations.ResilienceSeismic due diligence before buyingCode era, soil, drawings, alterations and viewing limits.Operating economicsCartagena STR maintenance costA cost model without invented local price bands.Working with TALOAThe five ways to partner with TALOAFixed rent — master lease, revenue share, hybrid — guarantee + upside, management, and investor partnership.

See all Property Intelligence →

Frequently asked questions

Clarity before operations.

Does TALOA already manage properties?

No. TALOA is in preparation and market learning. The planned Cartagena and Medellín launch is January 2027.

Will TALOA work only with Airbnb?

No. The focus is hospitality operations across suitable channels, short and medium stays, and direct agreements where appropriate.

Do you guarantee revenue or occupancy?

No. Responsible proposals use scenarios and assumptions; they do not guarantee outcomes that depend on the market, regulation, property and execution.

Which models are being evaluated?

The five structures are: Fixed rent — master lease; Revenue share; Hybrid — guarantee + upside; Management; and Investor partnership. The specific structure depends on the asset, regulation, operating economics and owner objectives.

Pre-launch conversation

Do you own a property in Cartagena or Medellín?

We are speaking with owners and operators to understand real assets before finalizing the launch model.

Introduce a property